CoffeeCup Customer Advisory Board Member
“Drinking Lightning -Art, Creativity and Transformation”
Philip Rubinov-Jacobson  
 
The SYNDICATEE
   
Since the Tower of Babel fell, an uncommon tongue has divided the world. The last plank in the bridge of total globalization (or Pax ABS-Galleria) is the process of Syndication.
While visual art itself needs no translation, the sale and marketing of an actual piece of art does. This becomes all the more apparent when dealing with a largely text based marketplace like the Internet.
Non-English speaking visitors of the Gallery found it difficult to navigate the site. It may have seemed Greek to them, (unless they were Greek!). Now, with the click of a mouse, Syndication allows for instant translation and access for all.
The Internet has torn down many of the world’s outdated political or social barriers. Yet still we find ourselves hindered by the borders and barriers of language.
For example, it has been nearly impossible for a western artist to be accepted on a Japanese website, and unfortunately, this language inspired bias works both ways.
With Syndication, however, the entire Gallery is replicated (translated) into Japanese. The new syndicate pays a one time set up fee, and they are able to create their own domain in Japan or anywhere in the world. However, only a Japanese resident can own a domain in Japan, and this applies to all other countries as well.
ABS-Gallery will set up the entire site, including a shopping cart in the Japanese language.
On a monthly basis, the syndicatee is able to update their site from the “Mother” gallery, the ABS-Gallery in the United States.
The Gallery has the option of selecting some or all of the syndicatee’s new artists and integrating them into the main ABS-Gallery site.
Syndicatee's have the same option to integrate new artists from ABS Gallery
Syndication will allow the Gallery to broaden its already global presence by having a gallery in every major country.
Syndicates will benefit from the name recognition of the already established and award winning design of the ABS-Gallery website.
The syndicatee will run their own e-commerce in their own language. They will collect a percentage from the sale of art pieces, just like any gallery. From this percentage, ABS-Gallery will receive a modest commission.
This commission in turn is fed back in to the operation and expansion of Abs Gallery endeavors.
Syndication allows ABS-Gallery to feed the global art community.
This will enhance exposure for the artists, and provide worldwide revenue for the Gallery and its syndicatees in turn benefitting all artists.
Superior talent will be discovered within an even broader spectrum of artists, and they will be rewarded by becoming eligible to be judged by the international jury at the Annual Elite Awards.